«First Time» is singer Robin Beck‘s first significant chart hit, released in 1988. It was originally recorded for a Coca-Cola commercial in 1987, and was released originally in the United States on January 31, 1988, and subsequently released as a single. The single was released in the UK in October 1988 and climbed to #1 and spent 3 weeks there in November/December 1988, spending 14 weeks in total in the UK Singles Chart.

At that time, in 1988, the song was covered in a Spanish version for the Latin American Coca-Cola campaign by Mexican singer Rocío Banquells, under the title «Primera Vez», released on her album «En El Alambre». This version became #1 for several weeks in most of Spanish language territories.

In 2003, the song was covered by Unique who achieved a minor success in Switzerland.